• DATA
    22-23 februarie
  • ora
    09.00-18.00
  • loc
    JW Marriott
  • oras
    Bucuresti

Conferinta

Vineri, 23 februarie 2018
8:00 - 9:00 - INREGISTRAREA PARTICIPANTILOR
9:00 - 11:00 – CONFERINTA 1
TOP TRENDS IN DIGITAL MARKETING
The Future of Digital
Mike Mulligan
Global Director of Commercial & Operations, Isobar
Don't stalk your customer, how to create intelligent personalisation
JENNA TIFFANY
Founder & Strategy Director, Let's Talk Strategy
Customer journey & Digital strategy: Understand and track digital campaigns
LAURENTIU DUMITRESCU
Managing Director, Digital Star
Moderator
CRISTIAN MANAFU
Managing Partner, Evensys
11:00 - 11:30 - PAUZA DE CAFEA
11:30 - 13:30 – CONFERINTA 2
DIGITAL MARKETING TACTICS FOR SMART COMPANIES
The impact of ePrivacy on online advertising. A GDPR story
CHRIS HARTSUIKER
Public Policy Officer, IAB Europe
The winning content strategy - a framework for success
TIM FIDGEON
Digital Trainer & Consultant
Home is where your users are. How to build a beautiful digital solution for a national audience
SILVIANA TOADER
Senior Art Director, Conversion
EXCLUSIVE RESEARCH: THE NEW BRAND MANIFESTO
Un Manifest de Brand este diferit de vechile declaratii despre "misiune si valori" expuse pe holurile corporatiilor, care ramaneau de cele mai multe ori ignorate. Un Manifest de Brand este o poveste puternica si emotionanta care ii transmite consumatorului de ce esti aici, care sunt pasiunile tale si de ce ar trebui sa ii pese de tine. Dar care sunt ingredientele care indeamna consumatorul sa rezoneze cu Brandul tau? Studiul dedicat din cadrul Digital Marketing Forum 2018, realizat de Traian Nastase, Managing Partner iSense Solutions, iti va oferi insight-urile necesare pentru a-ti scrie propria poveste pornind de la ce isi doresc consumatorii in zilele noastre.
TRAIAN NASTASE
Co-Fondator, iSense Solutions
Moderator
CRISTIAN MANAFU
Managing Partner, Evensys
13:30 - 14:30 - PAUZA DE PRANZ
14:30 - 18:00 - URMATOARELE SESIUNI SE VOR DESFASURA IN PARALEL, IN 3 SALI
TRACK A: WHAT'S NOW
14:30 – 16:00 - SESIUNEA 1
SOCIAL MEDIA PERFORMANCE: SECRET WEAPONS FOR MARKETERS
Cum sa iti optimizezi campaniile pe Google, YouTube si Facebook. Sfaturi de la specialisti in performance marketing.
CRISTIAN IGNAT
Fondator, Canopy
COSMIN NASTASA
Managing Partner, Edge 2Performant
Attila Birtha
Managing Partner, Pro Click
Moderator
Roxana Olaru
Owner, CREADIV
16:00 - 16:30 - PAUZA DE CAFEA
16:30 – 18:00 - SESIUNEA 2
MARKETER'S TOOLKIT: HOW TO SUPERCHARGE YOUR MARKETING EFFORTS
Ce instrumente au la dispozitie managerii digital sau din social media. Exemple de platforme online care optimizeaza munca specialistilor.
MIRABELA DINU
Social Media Manager, Bitdefender
VALENTIN VESA
Social Media Strategist, Sucuri Inc.
ALIN VLAD
CMO, CyberGhost
Moderator
Cristian Florea
Blogger, Cristianflorea.ro
TRACK B: WHAT’S HOT
14:30 – 16:00 - SESIUNEA 1
DIGITAL CLINIC: A CURE FOR YOUR MARKETING ISSUES
Ce solutii practice gasim la provocarile mediului digital in 2018. O dezbatere cu oameni cu experienta, ce abordeaza direct probleme actuale.
RADU IONESCU
CEO, Dentsu Aegis Network
DRAGOS STANCA
Managing Partner, ThinkDigital
ELISABETA MORARU
Country Business Development Manager, Google Romania
LAURENTIU MITREA
Omnichannel Commerce Lead Sisters & BAM, Avon Romania
GABRIEL PATRU
Presedinte, IAB Romania
Moderator
Mugur Patrascu
Managing Partner, Screen Native
16:00 - 16:30 - PAUZA DE CAFEA
16:30 – 18:00 - SESIUNEA 2
CREATIVE CASE STUDIES: TEACHING OLD BRANDS NEW TRICKS
Cum au reusit o serie de branduri sa atraga atentia consumatorului si sa il implice in campaniile lor. Prezentari de studii de caz.
Adela Dan
Head of Content, UM Studios
Laura Nedelschi
Creative Director, Kubis
Cora Diaconescu
Head of Digital, Tribal Worldwide Romania
Moderator
Florin Grozea
Managing Partner, Hit Yourself Consulting
TRACK C: WHAT'S NEXT
14:30 – 16:00 - SESIUNEA 1
HOT TACTICS: BRAND INITIATIVES TO CAPTIVATE YOUR CUSTOMER
Ce tactici noi si tehnologii au la dispozitie oamenii de marketing. Prezentari cu idei noi pentru manageri orientati pe performanta.
Winning customers in the digital age. Make MarTech work for you in 2018
Aga Zarzycka
Customer Experience Business Development & Strategy Leader, CEE & Russia, Oracle
The right moment for your users: Customer retention and lead generation
Alexandru Volocaru
Online Marketing Expert, Orange Romania
How your business can stand out in a crowded space through content marketing
BOGDAN ZAVERA
Marketing Manager, ZOOT Romania
Moderator
CRISTIAN MANAFU
Managing Partener, Evensys
16:00 - 16:30 - PAUZA DE CAFEA
16:30 – 18:00 - SESIUNEA 2
THE FUTURE OF MARKETING: DISCOVER NEW WAYS TO REACH YOUR CLIENTS
Ce urmeaza in marketingul digital. La ce tendinte trebuie sa fie atenti oamenii de marketing. O privire directa in viitorul marketingului.
Voice Powered Search – A new way of reaching your customers where they already exist
IONUT RADU MUNTEANU
Managing Partner, Webdigital
Chatbots - Conversational platforms as an alternative to traditional forms
FLAVIAN CRISTEA
Digital Strategist, Grapefruit
Neuromarketing - How to seduce your customer today
Claudiu Farcas
Marketing Manager, momondo
Moderator
Cristian China Birta
Managing Partner, Kooperativa 2.0
Digital Marketing Forum aduce o serie de avantaje partenerilor, contribuind la pozitionarea brandului, determinand asocierea acestuia cu specificul evenimentului si oferind oportunitatea de a interactiona direct cu persoane importante pentru companie.
organizator
parteneri
Partener know-how
Cu sprijinul
Parteneri Media
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